Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System
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Article info
2011-10-09
2012-12-02
2012-12-02
105 - 140
Keywords
Abstract
The aim of the current research is revealing the relationship nature between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. The research depends on descriptive and analytical methodize and applies the practical method of analysis. The study sample consists of workers in Jordanian Insurance Companies whom occupied General Manager, Vice General Manager and Assistant General Manager. The results of the study reveal that there is a significant statistical impact of the relationship between behavioral & cultural market orientation on Performance of Jordanian Insurance Companies with regard to market share comparison with competitors at (α ≤ 0.05) level. The results also indicate a significant statistical impact of behavioral & cultural market orientation together on Performance of Jordanian Insurance Companies under marketing information system at (α ≤ 0.05) level.
Idris, W., & Momani, R. (2012). Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. An-Najah University Journal for Research - B (Humanities), 27(1), 105–140. https://doi.org/10.35552/0247-027-001-004
[1]W. Idris and R. Momani, “Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System,” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 1, pp. 105–140, Dec. 2012, doi: 10.35552/0247-027-001-004.
Idris, Wael, and Raed Momani. “Analysing the Relationship between Behavioral and Cultural Market Orientation, Its Impact on Performance of Jordanian Insurance Companies and the Role of Marketing Information System.” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 1, Dec. 2012, pp. 105–40. Crossref, https://doi.org/10.35552/0247-027-001-004.
1.Idris W, Momani R. Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. An-Najah University Journal for Research - B (Humanities) [Internet]. 2012 Dec;27(1):105–40. Available from: http://dx.doi.org/10.35552/0247-027-001-004
Idris, Wael, and Raed Momani. “Analysing the Relationship between Behavioral and Cultural Market Orientation, Its Impact on Performance of Jordanian Insurance Companies and the Role of Marketing Information System.” An-Najah University Journal for Research - B (Humanities) 27, no. 1 (December 2012): 105–40. https://doi.org/10.35552/0247-027-001-004.
تحليل العلاقة بين التوجه السوقي الثقافي والسلوآي وأثرها على أداء شرآات التأمين الأردنية ودور نظم المعلومات التسويقية
المؤلفون:
معلومات المقال
2011-10-09
2012-12-02
2012-12-02
105 - 140
الكلمات الإفتتاحية
الملخص
يهدف البحث الحالي إلى بيان طبيعة العلاقة بين التوجه السوقي الثقافي والسلوآي وأثرها على أداء شرآات التأمين الأردنية ودور نظم المعلومات التسويقية. وقد تم الإعتماد على المنهج الوصفي والتحليلي، وذلك باستخدام الأسلوب التطبيقي، وتكونت عينة الدراسة من العاملين في شرآات التأمين الأردنية من شاغلي المواقع الوظيفية مدير عام، نائب مدير عام، مساعد مدير عام. ومن أهم النتائج التي توصلت إليها الدراسة وجود أثر ذو دلالة إحصائية لعلاقة التوجه السوقي الثقافي (التوجه بالزبائن؛ التوجه بالمنافسين؛ التكامل الوظيفي الداخلي) بالتوجه السوقي السلوآي (توليد استخبارات السوق؛ إيصال استخبارات السوق؛ الإستجابة لاستخبارات السوق) على أداء شرآات التأمين الأردنية من حيث الحصة السوقية مقارنة بالمنافسين عند مستوى دلالة ووجود أثر ذو دلالة إحصائية للتوجه السوقي الثقافي والسلوآي على أداء شرآات .(α ≤ 0.05) التأمين الأردنية بوجود نظام المعلومات التسويقية آمتغير وسيط عند مستوى دلالة .(α ≤ 0.05)
Idris, W., & Momani, R. (2012). Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. An-Najah University Journal for Research - B (Humanities), 27(1), 105–140. https://doi.org/10.35552/0247-027-001-004
[1]W. Idris and R. Momani, “Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System,” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 1, pp. 105–140, Dec. 2012, doi: 10.35552/0247-027-001-004.
Idris, Wael, and Raed Momani. “Analysing the Relationship between Behavioral and Cultural Market Orientation, Its Impact on Performance of Jordanian Insurance Companies and the Role of Marketing Information System.” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 1, Dec. 2012, pp. 105–40. Crossref, https://doi.org/10.35552/0247-027-001-004.
1.Idris W, Momani R. Analysing the Relationship between Behavioral and Cultural Market Orientation, its impact on Performance of Jordanian Insurance Companies and the role of Marketing Information System. An-Najah University Journal for Research - B (Humanities) [Internet]. 2012 Dec;27(1):105–40. Available from: http://dx.doi.org/10.35552/0247-027-001-004
Idris, Wael, and Raed Momani. “Analysing the Relationship between Behavioral and Cultural Market Orientation, Its Impact on Performance of Jordanian Insurance Companies and the Role of Marketing Information System.” An-Najah University Journal for Research - B (Humanities) 27, no. 1 (December 2012): 105–40. https://doi.org/10.35552/0247-027-001-004.
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