An-Najah University Journal for Research - B (Humanities)

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Abstract

This study aims at determining the relationship between shopping behavior and some of the demographic variables of gender, age, residency, profession, social status, education level, and income. To achieve this purpose the researcher used a random sample consists of (915) persons from different classes in Palestine. The researcher used a questionnaire designed to collect data to measure the causes of purchase behavior. Results show that (63.9 %) from study subject agree that the responsibility of shopping behavior is upon the husband and wife. The majority of goods purchased were: food, clothes, games, makeup perfume, books and newspapers. Results also indicated that females who are 21 – 40 years old, university students, villagers, married, and with high level income are likely to go shopping more than males who are old, uneducated, residents of refugee camps, tradesmen, unmarried, and with low income. Causes that affected the purchase behavior are factors related with the quality of the commodity, the satisfaction of the subjects' needs, and the suitability of the commodity for the subjects' social and economic circumstance.

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الملخص

هدفت الدراسة الحالية للتعرف على دراسة السلوك التسوقي الشرائي في المجتمع الفلسطيني وعلاقة ذلك ببعض المتغيرات الديمغرافية كالجنس، والعمر، والسكن، والعمل، والحالة الاجتماعية، ومستوى التعليم، والدخل، استخدم لهذا الغرض استبيان من تصميم الباحث لتحديد اسباب السلوك الشرائي مكوناً من (30) بنداً موزعاً الى ثلاثة مجالات من الاسباب، كما تكونت عينة الدراسة من (915) فرداً من فئات مختلفة من المجتمع الفلسطيني في محافظة طولكرم