The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs
Authors:
Article info
2012-09-30
2013-03-17
2013-03-17
1623 - 1660
Keywords
Abstract
This study aim to identify the reality of sports marketing strategy in Jordan. We have conducted our study on (250) Administrative sport federations and sports clubs as experts in the field in the field of sports. The study sample was selected according to the deliberate way, so that it was representative to all categories of study population according to the variables of functional status, educational qualification. And experience in administrative work. We have used (SPSS) in data processing, our results showed the presence of marketing strategy in the filed of "Methods (Marketing)" evaluated of high degree, and then came in the second rank "Marketing and advertising rights of publicity" and assessed as degree of medium, followed by the field of "goals" that assessed as the degree of medium, and finally the field of "Players marketing" with low-degree evaluation, and the whole extent of the tool evaluated medium. Respondent Opinions about the reality of sports marketing strategy in Jordan was varied in whole associations and according to the variable of work in sports association for the benefit of working in federation and clubs.
Al-Momani, Z., & Al-Amad, T. (2013). The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs. An-Najah University Journal for Research - B (Humanities), 27(8), 1623–1660. https://doi.org/10.35552/0247-027-008-002
[1]Z. Al-Momani and T. Al-Amad, “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs,” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 8, pp. 1623–1660, Mar. 2013, doi: 10.35552/0247-027-008-002.
Al-Momani, Zeiad, and Tareq Al-Amad. “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs.” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 8, Mar. 2013, pp. 1623–60. Crossref, https://doi.org/10.35552/0247-027-008-002.
1.Al-Momani Z, Al-Amad T. The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs. An-Najah University Journal for Research - B (Humanities) [Internet]. 2013 Mar;27(8):1623–60. Available from: http://dx.doi.org/10.35552/0247-027-008-002
Al-Momani, Zeiad, and Tareq Al-Amad. “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs.” An-Najah University Journal for Research - B (Humanities) 27, no. 8 (March 2013): 1623–60. https://doi.org/10.35552/0247-027-008-002.
واقع إستراتيجية التسويق الرياضي في الأردن من وجهة نظر إداري الاتحادات والأندية الرياضية
المؤلفون:
معلومات المقال
2012-09-30
2013-03-17
2013-03-17
1623 - 1660
الكلمات الإفتتاحية
الملخص
هدفت الدراسة التعرف إلى واقع إستراتيجية التسويق الرياضي في الأردن من وجهة نظر إداري الاتحادات والأندية الرياضية، والبالغ عددهم (250) إدارياً من الاتحادات الرياضية. وقد تم اختيار عينة الدراسة بالطريقة (العمدية)، بحيث تم تطبيق الإستبانة عليهم بحيث كانوا ممثلين لجميع فئات مجتمع الدراسة تبعاً لمتغيرات (الصفة الوظيفية، المؤهل العلمي، والخبرة في العمل الإداري). تم استخدام برنامج الرزم الإحصائية للعلوم التربوية والاجتماعية (SPSS) في معالجة البيانات، وأظهرت النتائج وجود استراتجيات تسويقية في مجال "الأساليب (تسويق)" بدرجة مرتفعة، ثم جاء في المرتبة الثانية مجال "تسويق حقوق الدعاية والإعلان" وبدرجة متوسطة، وفي المرتبة الثالثة جاء مجال "الأهداف" وبدرجة متوسطة، وفي المرتبة الأخيرة جاء مجال "تسويق اللاعبين" بدرجة متدنية، وكان للأداة ككل بدرجة متوسطة. تختلف أراء أفراد العينة حول واقع إستراتيجية التسويق الرياضي في الأردن ككل لدى الاتحادات والأندية باختلاف متغير العمل في اتحاد رياضي لصالح العاملين في الاتحادات والأندية.
Al-Momani, Z., & Al-Amad, T. (2013). The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs. An-Najah University Journal for Research - B (Humanities), 27(8), 1623–1660. https://doi.org/10.35552/0247-027-008-002
[1]Z. Al-Momani and T. Al-Amad, “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs,” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 8, pp. 1623–1660, Mar. 2013, doi: 10.35552/0247-027-008-002.
Al-Momani, Zeiad, and Tareq Al-Amad. “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs.” An-Najah University Journal for Research - B (Humanities), vol. 27, no. 8, Mar. 2013, pp. 1623–60. Crossref, https://doi.org/10.35552/0247-027-008-002.
1.Al-Momani Z, Al-Amad T. The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs. An-Najah University Journal for Research - B (Humanities) [Internet]. 2013 Mar;27(8):1623–60. Available from: http://dx.doi.org/10.35552/0247-027-008-002
Al-Momani, Zeiad, and Tareq Al-Amad. “The Reality of Sport Marketing Strategies in Jordan from the Viewpoint of Administrators of Sport Unions and Clubs.” An-Najah University Journal for Research - B (Humanities) 27, no. 8 (March 2013): 1623–60. https://doi.org/10.35552/0247-027-008-002.
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